Everyone knows a great website when they visit one, but do you really know the individual qualities that the best sites share? I have to admit that I didn't. I didn't realize that most people will only stay on a website for 3-5 seconds if they're not immediately grabbed and drawn in by something. And that they rarely really read online -- most just skim. As a writer, it hurts me to the core that no one (with the possible exception of my dear mother) is reading every word. I worked really hard on the text on that site!
In this week's edition of the Artful Success program, Tonya walked us through the basics of a good website and gave us tangible suggestions for making our sites better. We learned everything from design issues to consider (backgrounds, colors, navigation) to tips about content (tell your story, answer visitors' questions, vary your sentence length).
I knew that my website (a purchased template that I customized myself) had some issues, but after further thought, I've decided to take it in a different direction when I redesign it. And I will hire someone else to do it!